In a week full of controversial statements, even by his standards, Donald Trump has made a desperate, but significant play for black votes by declaring Atlanta, FX’s new comedy starring Donald Glover, “the second best show ever made, after The Apprentice of course.”  This week, Donald Trump made headlines for acknowledging President Obama’s American citizenship, but without apology and by falsely claiming Hillary Clinton as the source of the birther movement.  When that caused a predictable backlash Trump went to his playbook of “say something worse to distract from earlier bad thing” by suggesting Hillary Clinton’s protective detail abandon their weapons.  Well Trump may have finally made his first real play for the African-American vote today when at noon he tweeted out “Atlanta on FX is great. Really great.  Probably best show since The Apprentice.”

Trump is a lover of polls, statistics and click bait and he gets all three with his support of Atlanta.  Atlanta has had strong ratings for FX, especially if you read titles of articles saying “Best Ratings for an FX comedy premiere since 2011” (which really means it is less successful than Wilfred, but that is not really the point). In a study of Black Twitter, Atlanta recently finished ahead of Barack Obama, Serena Williams and Beyoncé on things black people thought were important and excellent (a metric that combines quantity of shares of content with quantity of superlatives used in those shares). So whether it is genuine or pandering, Trump’s pivot to be pro-Atlanta is the only thing right now in black social media that may have the power to cover up his birther agenda, viewed as one of the low lights of disrespect shown to President Obama during his presidency.

“Hillary keeps hot sauce in her purse? Believe me, I keep Atlanta at the top of my DVR queue. Really great…” gushed Trump outside a white power rally this afternoon.

The response on Black Twitter to Trump’s love of Atlanta has been mixed, but one popular account, going by the name “@ThotsAndPrayers” said “Trump has done a lot of bad and said a lot worse, but he is right – Atlanta is (flame emoji).”

So it seems that it may be too little, too late, but the praise for this amazing show (it is at 100% on Rotten Tomatoes, so it is not just black social media that has noticed) as one of the greatest in television history by Mr. Trump is not falling on deaf ears.

Episode 4 of Atlanta‘s first season airs Tuesday.

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