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48 Hours to Reach a Goal

There are various significant meanings to 48 Hours.  It is the best window of time to find a kidnapped child.  It is also a comedy about a black person and a white person arguing and hating each other while trying to solve a crime. And as of today it is a fundraising deadline for me  that combines the joy of a kidnapped child with the hilarity and tension of a person born of a black person and white person who constantly argue with each other.  Was this an incredible stretch to humorously introduce information about my fundraising campaign? Yes.

Here is the deal loyal readers of the blog and consumers of my comedy content: Friday night marks the halfway point of my fundraising campaign for Comedy Academy, my web series featuring me playing a series of famous comedians running a fictional comedy school.  Friends and fans have been incredibly generous and I am at $1200 13 days into the campaign.  But here is the deal – I need to raise $550 in the next 48 hours to reach my halfway goal by… the halfway point of the campaign.  If you have enjoyed the stuff I have produced over the years please consider giving.  You get various amounts of comedy stuff for giving more, so please check out the campaign and pick a level that fits with your economic situation and love of good comedy (and then spread to friends).  All a long way of saying – please check out the campaign and contribute please!

http://www.indiegogo.com/projects/comedy-academy

For more opinions, comedy and bridge burning check out the Righteous Prick Podcast on PodomaticiTunes and NOW on STICHER. New Every Tuesday so subscribe on one or more platforms today – all for free!

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Insanely Optimistic or Just Insane? A Day in the…

Every year there is some new way for people to help identify with people who are suffering and/or raise awareness (ugggh) for some plight.  Over the last couple of years I remember reading about people intentionally living on a dollar a day budget for food, New Jersey Senator-Elect Cory Booker eating on a food stamp budget and Kim Kardashian marrying a guy for three months who was only making $10 million a year before she got out of the financial dumpster and started dating Kanye West.  In other words people in the western world are always finding ways to identify with those less fortunate than themselves.  Well, this week a friend of mine inadvertently had a very profound experience identifying with the frustrations of a talented, but largely unrecognized comedian… me.

On Monday I launched my video of the month. It was a parody of the Bill de Blasio ad for NYC Mayor that completely shifted the Democratic primary race.  It is not a national ad, but it was omnipresent in NYC and brought de Blasio from 4th in the Democratic field to the overwhelming winner of the Democratic primary.  So I made a parody of it. If you missed it here it is (it is only 50 seconds):

I never expected the video to go viral, though with a few weeks until the NYC Mayoral election I do expect views to sort of trickle in. I also figured it would give me a head start on an impression of a soon-to-be national figure.  And the video is a really well shot parody if I do say so myself (kudos to video maker Dana).  But years of producing content has calloused my soul, despite my constant protestations on this site, to disappointing results when it comes to comedy.  However, my good friend, who for years has been a political junkie, as well as sometimes political volunteer, was convinced that the video would be a hit.  And he even went beyond his usually passive support for my comedic endeavors to look up over 50 Twitter handles for political operatives and reporters within the New York City area for me to send the video to.  At the end of the first day, the video was around 300 views and the text I received from my friend said it all:

“I can’t believe it hasn’t blown up.  Now I sort of understand your frustrations.”

I will put this statement into the same bin of exaggerated and misplaced sympathy as “I know losing someone is tough, my dog died last year,” but it was still nice to have a friend experience a little bit of the personal disappointment first hand.  Of course if my friend took his feelings of one day and then multiplied it by about 1600 then he would have a full appreciation of being a creator of solid, but largely unrecognized content for the last 5 years.  But there is the point.  People who read this blog and listen to my podcast generally think I am a miserable pessimist (you come for the negativity, but stay for the truth-telling and gallows’ humor).  But the fact remains to persevere in comedy, especially in its modern format, one requires a core that is either wildly optimistic or sadomasochistic and delusional.  People like to say the definition of insanity is doing the same thing over and over again and expecting a different result.  So I am either at my core an optimist or insane.

I guess I would advise people to do like my friend and imagine yourself in the shoes of a hustling comedian.  You will either appreciate the work and see the optimism it takes to carry on or.. you can go insane with us.  Either way it makes comedians look better.

For more opinions, comedy and bridge burning check out the Righteous Prick Podcast on Podomatic, iTunes and NOW on STICHER. New Every Tuesday so subscribe on one or more platforms today – all for free!

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Comedy Feel Good Story (sarcasm alert): The Successful Failure…

If you do not listen to my podcast then the beginning of this blog will seem new, but if you do listen, then endure this paragraph before getting to the good stuff.  This year, feeling a sense of creative and economic depression (I have raised my debt ceiling for the last five years and I hate myself – I am like Obama and Ted Cruz in the same body – dear closeted gay Tea Partiers this is NOT a sexual image for you to flog yourself to), I embarked on a plan to raise my profile and when my name recognition was at its highest (at least relative to my own career) release my best album and hope for the best.  So the plan started off with a bang with “Louis CK Tells The Classics” the viral video of my Louis CK impression.  I then made subsequent videos (Alt Wolf, Scared Straight) that got spread all around and promoted within the comedy world.  I then had an album recording that went well, but not as well as I wanted (plus three critical bits were forgotten) so I recorded another set a month and half later and killed it to the point that instead of integrating the missing bits into the original recording I ended up integrating two bits from the original recording into the later show for the album.  I then got a PR person to book me on some podcasts, get the album reviewed (to some glowing reviews), was on Sirius XM as their Intergalactic Premiere album of the week, was 24-7’s guest comedian of the weekend said a couple of prayers.  I even got a retweet for my album from Amy Schumer (her half a million followers indicates a slightly larger reach than my 1200).  In other words, in a world without a manager or an agent or fame I sort of did all that could be done to produce and promote a good album and my name.

Also giving me hope was the fact that my previous album was downloaded 1000 times (granted it was a free download) and received 70+ ratings/reviews on iTunes. So the only barrier to reaching that level (if not beyond) was the price tag on iTunes of $9.99 (or $8.99 on Amazon).  I figured that might create a dip from 1000, but at the same time I thought it might not be as big a dip because I am more well known in October 2013 than I was in February 2012 when Too Big To Fail was released.

Well the results are in (at least on iTunes) and downloads dipped a whopping 90% for Keep My Enemies Closer compared to Too Big To Fail.

Huh?

I have been wondering how this happened.  Obviously people like free stuff, but at least for me I would not download a free album from someone whose comedy I did not care about and by the same token I would absolutely purchase the album of a comedian whose work I like.   So the question is how does someone go from 1000 downloads and then produce a better album, with an upgrade in publicity and name recognition and then dip 90%?

The album did its best work on day one when it peaked at #12 on iTunes, but because it is not attached to any label or manager it failed to get into the new and noteworthy category.  So now it just hangs out on iTunes telling my other albums that it peaked at 12 as they go “bulllsh*t – you are just another J-L anonymous album – you are not better than us so shut the fu*k up.”

Now I know this blog can sometimes read like a comedy career suicide note, but this is really an open question (feel free to leave comments in the blog’s comment section) – is there something in the comedy world (the deluge of free content, the ever increasing importance of managers and power brokers in comedy to raise the profile of comics to the larger public, etc.) to explain this?  This is not me wondering why KMEC is not above Eminem and Pearl Jam on the iTunes chart, but rather how a better product (even if you think I suck at comedy (i.e. idiots), this album sucks least of anything I have produced) with better name recognition and better promotion can fare so much worse all for adding an $8.99/$9.99 price tag?  This year has sort of been an experiment by me – if I offer quality products (blogs, videos, podcast appearances, podcasts, etc.) for free and then ask for people to pay for one comedy thing (the album), then all the free stuff and the effort would pay off with one nice pay day.  But it did not really pan out. 

So what I am asking or saying is that like the American Dream is sort of a myth that very rich and fortunate people tell the masses (the increasing poor and the decreasing middle class) so that they continue to grind away in the myth machinery, is the do-it-yourself concept the same for entertainment?  Then you become a vilified as lazy or unworthy if you are not making ends meet.  The story America tells you is that hard work is the respected value, but in reality success, regardless of how attained, is the value of the day.  Plenty of wealthy people work hard for sure, but we now value results or “winning,” rather than how you play the game (but how many people would really work as hard if they knew the game was rigged?)  Similarly, I feel like the comedy industry loves telling people that it is a great time to be a comedian and that you can make your own success.  Then they point to the 1-2 examples in existence of people without connections who made it big on their own (and just like tax schemes and campaign finance law that help ensure that the rich shall continue to increase their share of power and influence – places like YouTube have changed over the last year or so to reduce the power of the random video at the expense of promoting preferred content providers) and therefore it is possible and all fault for lack of success lies with the comedian/content provider.

But using my own career over the last decade (but especially over the last 20 months) this is sort of debunked, isn’t it?  All things equal I have had 50,000 unique visitors to my website in 2013, had my podcast listener average increase from 200 to about 400+ people per week, gained over 310,000 YouTube views to name a few metrics, which were huge increases from 2012 and yet by charging $9.99 for an album instead of free, led to a massive drop off in downloads.  I know this sounds like complaining, but it is really more confusion than anything else.  I long ago gave up on getting rich from comedy, but this year has taught me that producing high quality content, building your circle of fans/viewers/listeners means little in increasing your bottom line, if you are truly a do-it-yourself artist.  I am a sample size of one so take it for what it is worth, but the very fact that all things were equal because it was me.  The only variables were I was a lot more well known in 2013 (a good thing), had a lot more PR (a good thing) but I charged $9.99 instead of free (death).  The question is then how can you make money off of your art if without fame or industry backing people will consume your free content, but not pay for even a small amount of it?

So if you have not, please check out Keep My Enemies Closer on iTunes or Amazon and join with me in being confused why it has been less successful than Too Big To Fail.   Have a nice week.

For more opinions, comedy and bridge burning check out the Righteous Prick Podcast on Podomatic, iTunes and NOW on STICHER. New Every Tuesday so subscribe on one or more platforms today – all for free!